The application to become an Official International Tour Operator for 2020 NYRR events including the TCS New York City Marathon is opening soon. Be sure to read the requirements and other information below before applying.
ITO Program Application Criteria
- Tour Operator is expected to apply annually, even if returning, to be considered for the following year’s program.
- Tour Operator must be licensed to do business in the country in which the tour operator intends to sell entries for NYRR events.
- Tour Operator must be able to prove they are accredited by their country via a board of tourism or other legal entity as an active and official travel agency or tour operator. IATA certifications are acceptable.
- Tour Operator must be able to demonstrate their experience planning and executing travel packages with other world-class sporting events, particularly other endurance and / or large race events.
- New Tour Operators must be able to commit to a minimum number of entries based on country size (20 entry minimum for countries with a population ≤1 million, 30 entry minimum for countries with a population >1 million and ≤5 million, 50 entry minimum for countries with a population >5 million) for the TCS New York City Marathon, and a minimum 5 entries for all other events available through the ITO program.
- Tour operators are required by New York Road Runners (NYRR) to make a marketing commitment based on their entry investment.
- Tour Operators are required by New York Road Runners (NYRR) to provide either hotel accommodation in New York City or a round-trip flight to New York City for race weekend (or both) to all runners who are provided with entry. A Tour Operator may choose to provide other additional benefits.
- For the TCS New York City Marathon, NYRR requires that the ITO provide race-day transportation for their runners to the start village on Staten Island. This transfer can be provided either via charter bus arranged by the ITO or by reserving space for runners on transportation provided by NYRR at a cost to the ITO (see “ITO Fee” section below).
- NYRR requires that tour operators report all benefits they are providing, as well as additional details as requested, including contact names and the location of race-week accommodations.
Each guaranteed entry carries a cost to be paid upfront by the Tour Operator. Invoices are sent to each ITO per event with respective deadlines to allow for payments, which must be made via wire transfer. ITO fees cover the runner's guaranteed entry.
- 2019 TCS New York City Marathon: $550 USD per entry
- 2019 United Airlines NYC Half: $225 USD per entry
- 2019 Popular Brooklyn Half: $150 USD per entry
- ITO pricing for other available events will be communicated directly by NYRR to selected partners.
For the TCS New York City Marathon, Tour Operators are required to provide transfer to the start village on Staten Island. They may elect to provide charter bus transportation for their runners to the start or opt to have their runners take any of the options offered by NYRR at a cost of $25 per runner. Any applicable transportation fees will be invoiced separately to the ITO prior to race day.
Selected tour operators will be allocated a certain number of entries, determined by NYRR, based on the tour operator’s demonstrated marketing capabilities, sales history (if applicable) with NYRR, the number of entries the tour operator requests, and entry availability in the market. NYRR does seek tour operators who have the capacity to take on and sell a significant number of entries. While we want tour operators to be reasonable with their requests, there are minimum quantities which have to be met, and we also want to see tour operators demonstrate strength within their markets with the capacity for growth year over year.
Once a tour operator has signed a contract, no adjustments will be made to the number of events and entries. Additionally, it is not permitted to transfers entries from one event to another. The tour operator is expected to pay for all entries, no refunds will be processed.
TCS New York City Marathon
The New York City Marathon has grown from a Central Park race with 55 finishers to the world's biggest and most popular marathon, with more than 52,000 finishers in 2018.
United Airlines NYC Half
A spectacular tour of New York City, starting in Brooklyn, running across the Manhattan Bridge, through Times Square, and finishing in iconic Central Park.