2014 TCS NYC Marathon to Feature Variety of Sponsor Activities
2014 TCS New York City Marathon to Feature Wide Variety of Sponsor Activities and Events
Premier Partner Tata Consultancy Services to be joined by Airbnb, ASICS, United Airlines, and other global brands and local businesses to celebrate the world’s biggest marathon with interactive programs and experiences for runners, volunteers, and fans
New York, October 28, 2014—New York Road Runners (NYRR) and its partners will present a series of unique activities and events around the 2014 TCS New York City Marathon that will engage runners, volunteers, and fans, ultimately enhancing the race experience. Complementing these official partner activities featured throughout the 26.2-mile, five-borough race course during Race Week and on Race Day on Sunday, November 2, local businesses will offer special deals and discounts on Race Day on and off the course as part of the Run the City retail incentive program.
“With 50,000 runners, 10,000 volunteers, and countless spectators along the course and watching from home, the TCS New York City Marathon is so much more than just a race,” said John Gassner, Vice President, Business Development and Strategic Partnerships at New York Road Runners. “We are grateful to our partners for their support in presenting exciting, participatory programming that brings the energy and spirit of the Marathon to life.”
Run the City, NYRR’s retail incentive program, will feature more than 150 deals and discounts from local shops and restaurants on Race Day for runners and their friends, families, and fans. The program highlights some of New York City’s iconic attractions and supports local businesses and communities along the race route. A complete list of offerings is available at: http://www.tcsnycmarathon.org/about-the-race/run-the-city-deals.
A full list of sponsor activities is below.
The TCS New York City Marathon will air live in New York on ABC7 and nationally on ESPN2 from 9:00 a.m. to 12:30 p.m. EST. The race will also be available via WatchESPN on computers, tablets, smartphones, Amazon Fire TV, Apple TV, Chromecast, Roku, Xbox 360 and Xbox One for those who have video subscriptions from affiliated providers. Additionally, the race will be available in Spanish via ESPN Deportes+. Pre- and post-race coverage will be carried on ESPN’s live multi-screen sports network ESPN3 from 7:00 to 9:00 a.m. EST and from 12:30 to 2:00 p.m. EST. ESPN3 will also present a view of the finish line from 9:30 a.m.-5:00 p.m. The race will be broadcast live in the New York City metropolitan area on WABC-TV from 9:00 a.m. to 2:00 p.m. EST. Viewers can also watch race day coverage on 7online or via WatchABC on mobile devices (for participating cable providers). Pre-race features from the start at Fort Wadsworth will be broadcast live at 7:00 a.m. on WABC-TV, 7online.com, and WatchABC. A national compilation show will air from 4:00 to 6:00 p.m. on local ABC affiliates. International viewers can watch the broadcast from 7:00 a.m. to 2:00 p.m. EST via a variety of global broadcast partners (international viewers should check local listings).
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Partner |
Activation |
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Tata Consultancy Services (TCS) |
The 2014 TCS New York City Marathon Mobile App Powered by Tata Consultancy Services allows users to easily track runners, create their own personalized Race Week schedules, and navigate Race Week events. New features include dynamic landing pages, tray navigation, runner tracking/predicted finish time, customized leaderboard viewing, enhanced spectator map, and marathon stats. Other Tata Consultancy Services technology enhancements for the event include a race predictor and a variety of data visualization platforms that will be available online, at the TCS New York City Marathon Health & Fitness Expo, at the Marathon Lounge (presented by Tata Consultancy Services) at Time Warner Center, and along the course on Race Day. Tata Consultancy Services is the presenting sponsor of the Blue Line Lounge, a VIP hospitality area in Central Park at the finish line near Tavern on the Green, which will feature a 9’ x 30’ screen with maps, runner information, and additional visuals aimed at providing the public with insightful, interesting facts about the race. The Marathon Lounge (presented by Tata Consultancy Services) at the Time Warner Center is open to the public Friday, Saturday, and Sunday (October 31–November 2). It will offer a spectacular on-screen viewing of the TV broadcast, and Tata Consultancy Services will provide information, cell phone charging stations, and interactive activities. Lastly, TCS has 400 runners (clients and employees) and 315 volunteers supporting all race participants at water stations across the course. |
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Airbnb |
Airbnb will host spectators and cheer on runners in Brooklyn (Fourth Avenue and Flatbush), Queens (48th Street and Vernon), Harlem (Marcus Garvey Park South), and Manhattan (Central Park South). At each of these locations, spectators can enjoy live entertainment, local giveaways, photo opportunities, and sign-making stations, and cheer on their favorite runners. |
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ASICS America |
ASICS “Pace Your Race” program will allow runners to print a custom official pace band of the TCS New York City Marathon. Runners can print bands at the ASICS Expo brand booth at the Jacob K. Javits Convention Center, ASICS stores (ASICS Meatpacking and ASICS 42nd Street), and outside Tavern on the Green (67th Street and Central Park West). The ASICS “We Are Marathoners” program gave 500 runners the opportunity to get a miniature 3D statue of themselves via a promotion on Facebook. When these runners cross the designated timing mat along the course at miles 8, 15, and 24, a photo of their statue in that location will be posted on their Facebook page. Supplies are limited. |
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United Airlines |
United Airlines will once again be the presenting sponsor of the TCS New York City Marathon Opening Ceremonies. Marathoners and guests from around the world will join together on Friday, October 31, for a spectacular international celebration of the diversity of the TCS New York City Marathon. The Opening Ceremonies begin at 5:30 p.m. at the finish line in Central Park and will conclude with a fireworks display presented by Poland Spring. Spectators can also stop by United Airlines’ four entertainment zones along the course, including the Columbus Circle entertainment stage. |
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TAG Heuer |
TAG Heuer will reveal the winners of the online TCS New York City Marathon Get Your New York On Challenge on a billboard at a live event in Times Square on Saturday, November 1. The online contest asked runners in North America to submit a story about why they are running the TCS New York City Marathon. The reveal will be at 10:30 a.m. in Times Square and will include participation by (ABC) celebrity judges. TAG Heuer will also present a TAG Heuer timepiece to the top male and female in both the professional overall and wheelchair fields. |
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The Rudin Family |
The Samuel Rudin Trophy will be presented to the top three overall male and female runners and top professional wheelchair athletes in the TCS New York City Marathon. The Lewis and Jack Rudin Award will be presented to the highest NY male and female fundraisers for NYRR's Youth Services program, Team for Kids. |
About the TCS New York City Marathon
The TCS New York City Marathon is the most popular and inclusive marathon in the world, attracting the world’s top professional athletes and a vast range of recreational runners. The race began in 1970 with just 127 entrants racing four laps of Central Park. Today, an estimated 50,000 runners from around the world tour New York City’s five boroughs, starting on Staten Island at the foot of the Verrazano-Narrows Bridge and finishing in Central Park. Participants include Olympians, Paralympians, wheelchair racers, top age-group competitors, and many thousands who run for charity and to achieve their own personal goals. Millions of fans cheer the runners from the streets and watch the global television broadcast. The race is part of the Abbot (?) World Marathon Majors, an alliance of the world’s six biggest marathons that determines each year’s top male and top female marathoner. The TCS New York City Marathon is the premier event of New York Road Runners, the world’s foremost community running organization, whose mission is to help and inspire people through running. Tata Consultancy Services, a leading global IT services, consulting, and business solutions organization, is the Premier Partner of NYRR and is in its inaugural year as title sponsor of the TCS New York City Marathon.